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Thursday, February 2, 2017

Banner Advertising on Popular WebSites & Directories

There is a lot of talking around banner design and banner advertising. In this article we will show you how banner advertising works and it importance.

✡ What is banner advertising?

It’s a form of online advertising through banners. Banner advertising is also called display advertising (as opposed to text-only advertising) because of the visual nature of banner ads. The purpose of banner advertising is to promote a brand. The banner ad can take the visitor from the host website to the advertiser’s website or a specific landing page.

You can start a banner advertising campaign with Google Adwords or any other display network. 

✡ What is a banner ad?

A banner ad, or a web banner, is an advertisement displayed into a web page. The advertisement consists of an image (.jpg, .png, .gif) or of a multimedia object (usually created using Flash or HTML5). 

Thus, banner ads can be static or animated, depending on the technology used to make them.

The static banner ad can be a simple image or a visual that is acting just like an ad but in the digital ecosystem you can click on it and get to the website or landing page of the advertisment.

We’ve heard  lots of questions around “What is an animated banner ad?” so we want to help you with an answer:

An animated banner ad (or web banner) is a type of digital advertising that is delivered by an ad server. The purpose is the same as the one for the static banner ad: to get noticed on the website and make the user click on it.  

Also you can call the animated banner ad a programmatically generated display or sequential visual that creates the illusion that the objects in the image are moving.

✡ How do banner ads work?

Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on.  

However, most banners are clickable and their main function is to get clicked on. But we’ll talk about banner effectiveness in a few moments.

So, why use banner advertising?

➜ Brand awareness – you can grow your brand awareness using banner ads so people can easily recognize your product or service. Brands like IBM, Apple, Target or Nike use  banner ads to grow their business.

➜ Lead generator – it’s a great way to build your users base. If you are as SaaS you can use banner ads to get more users sign up and try your product/service.

➜ Retarget your audience – if somebody came on your website but didn’t sign up on your newsletter or didn’t try out your product you can retarget them with banner ads.

Generally, banner ads are placed in high traffic websites that offer interesting or useful content.  
But, besides traffic, there are other important aspects to be taken into consideration when choosing a website to advertise on. This is why we always recommend you to advertise on the websites that are in your industry’s niche.  

One of these aspects is the website’s target, which has to more or less match with the banner’s intended audience.

✡ Why is banner advertising effective?

One advantage of the online advertising over the traditional one is that its effectiveness can be easily measured. Regarding banner ads, the main effectiveness indicator is the click-through rate

The click-through rate (CTR) is calculated by dividing the number of users who clicked on the ad by the number of times the ad was displayed (impressions). 

For instance, one might say that a certain ad has a click-through rate of 3%. That means that out of 100 impressions delivered, the banner was clicked on three times.

Therefore, the higher the CTR is, the more effective the advertisement is. It’s that simple.

✡ Standard banner sizes for advertising

When you browse across the Internet it’s likely for you to encounter all kinds of banners in all kinds of sizes. Lucky for us, there are some standards too. And their role is to reduce the amount of work for agencies when faced with the problem of creating many banners and similar sizes for different publishers. 

And here is where the IAB standards come into play. But we’ll talk more about ad standards in a future post. 

Check the list below with the banner ad standard size:

✡ How do I advertise my banner?

After you create the banner, you need some web space to use it on, so you will need to buy ad space on websites. Contacting blog and website owners and negotiating with them individually can be stressful and time consuming, so most people choose an advertising network to help them distribute their ads.

Some of these advertising networks are: Google Adwords, iab., Aol Advertising, Right Media, BuyAds.com, OpenX. Each of these has certain standards, so you should make sure that your banners comply with their regulations, before you start creating the ads.

We are here to help you out. You can advertise your banner to our popular websites. Click here for detail instruction to advertise with us.

✡ How to start banner advertising?

It doesn’t matter what kind of advertising do you want to do, there are a few principles you must stuck to it so that you can have an effective banner ad campaign. 

The thing that I love in banner advertising is that it’s all about visual advertising. The visuals (photo, videos) go beyond text advertising and you can easily use buttons, colors, images, text or even animations to create an easy to understand message. 

So, what are the principles that will help you start in banner advertising?

➜ What do you want from your campaign – Think about your product/service and see what’s the specific idea you can build your campaign on. 

➜ Determine your budget – Advertising is something you pay to show and banner advertising is the same. You need to know how much money you want to invest in this banner ad campaign. 

➜ Who is your audience – Understanding who you want to advertise to will help you create a better banner ad campaign. Because you will know their needs and you will know how to design the banner ad to get noticed by them.

✡ Conclusion ✡

Banner advertising can be a real deal for your business if you know how to optimize it and get the best out of it. There are brands like AirBnb, Wall Mart or Time Magazine who use banner advertising and see an increase in their business.

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